To answer this question one would have to know what “using analytics” are. That was my first approach on answering this question. Sometime its best to break down a question in pieces to get a full understanding of the content to be able to share knowledge. I was once told that you cant grasp/understand a concept, or question until you can teach it. According to WiKi, Analytics is the discovery, interpretation, and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance.
In a news room analytics can be used to make news stories more sophisticated and news worthy. It can be to help improve the content of stories. i personally Believe that using analytics benefits the journalist by giving news stories an interesting approach. “Most people in the newsroom have a curiosity about the readership anyway, or are keen to see how they can leverage statistical feedback to improve their work.” Having a deeper connection beyond a readers interest is what i think makes the difference. Using the metrics and measurements method is also beneficial. All in all analytics are tools to help enhance both the reader and the journalist to make the story reach its full potential and make the best coverage decision.